OFFICIAL RULES

NO PURCHASE NECESSARY. MANY WILL ENTER - FEW WILL WIN.

RULE 1. HOW TO ENTER
Look inside specially marked packages of Go-Gurt®. If you are a winner, you will find "U WIN!" and a unique code printed on the inside of your winning tube visible through a window on the tube. If there is no winning message, you are not a winner. The winning code is subject to verification and is void if altered, illegible, copied, tampered with, or if not obtained through legitimate channels. To redeem the winning unique code, see Rule 4. SWEEPSTAKES ENDS August 20, 2012.

RULE 2. ENTRY WITHOUT PURCHASE
For free chance to win, hand print your name, address and zip code on a 3"x5" piece of paper (mechanical reproductions void) and send, along with a stamped, self-addressed envelope to Go-Gurt® Slurp & Reveal Sweepstakes, P.O. Box 9677, Grand Rapids, MN 55745. Limit one request per outer envelope received by August 20, 2012. Only winners will be notified by September 3, 2012.

RULE 3. PRIZE
Fifteen Thousand (15,000) PRIZES: Each Prize Winner will receive a $10 Virtual Rewards Card redeemable at hundreds of online retailers. Virtual Rewards Card subject to separate terms and conditions from card provider.

Approximate Retail Value of all prizes is One Hundred Fifty Thousand Dollars ($150,000). Odds of winning a prize are approximately one in five thousand seven hundred and forty (1 in 5,740).

Any taxes or fees associated with prize receipt and/or use are the responsibility of the winner. Prize cannot be transferred or substituted except at Sponsor’s sole discretion.

RULE 4. HOW TO REDEEM YOUR PRIZE:
Go to www.gogurtcashwinners.com and complete the online instructions to redeem your winning unique code. Prizes must be claimed by October 20, 2012. Any unclaimed prizes will NOT be awarded in a second chance drawing.

RULE 5. CONDITIONS OF PARTICIPATION
By participating, you agree to these rules and the judges’ decisions, which shall be final and legally binding in all matters relating to this sweepstakes. In order to be eligible to win the Prize, winner must comply with these Official Rules. General Mills (which includes its affiliates and each of their agents, officers, employees, licensees and all parties associated with this sweepstakes) reserves the right to substitute a prize of equal or greater value if the stated prize is unavailable for any reason. General Mills is not responsible for lost, destroyed, delayed, incomplete, illegible or misdirected materials. By accepting prize, winner releases General Mills of all liability. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims. As a condition of entering this sweepstakes, you agree that: (1) any and all claims, judgments and awards are limited to actual out-of-pocket costs incurred in entering this sweepstakes; and (2) you waive all rights to claim any other damages, including punitive, incidental and consequential damages and attorneys' fees.

Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes. In such event, Sponsor may award prizes in a random drawing from all eligible entries received up to the date of cancellation or suspension. Sponsor and its promotion and advertising agencies are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the processing of submissions which may damage a user’s system or limit a participant’s ability to participate in the promotion. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, or threaten any other entrants or Sponsor representatives. Sweepstakes void where prohibited and subject to federal, state and local laws.

CAUTION -- ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

RULE 6. RELEASE
By receipt of any prize, winner agrees to release and hold harmless Sponsor, and any promotional partners, each of their parent, subsidiary, affiliate and related companies, and each of its and their respective officers, directors, employees, and agents (collectively the “Released Parties”) from and against any losses, damages, rights, claim or cause of action of any kind arising, in whole or in part, directly or indirectly, out of participation in the Go-Gurt® Slurp & Reveal Sweepstakes or resulting directly or indirectly, from acceptance, possession, use, or misuse of any prize awarded in connection with the Go-Gurt® Slurp & Reveal Sweepstakes , including without limitation personal injury, death, and/or property damage, as well as claims based on publicity rights, defamation, and/or invasion of privacy.

RULE 7. ELIGIBILITY
You must be a legal resident of the U.S. to be eligible to win. Employees of General Mills, their advertising, promotion and fulfillment agencies, and their immediate families and household members are not eligible. Void in Puerto Rico.

Sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440.